Chevrolet: intensive launch of new cars this year

In the month, Shanghai GM released Kemaluo, Mai Rui Bao and Kopaq replaced at the Shanghai Auto Show. In response, Ren Jianqiong, executive vice president of the Shanghai General Motors Marketing Department and head of the Chevrolet Marketing Department, disclosed that Chevrolet will enter a full-scale era this year. This goal will be achieved through the continuous introduction of four or five new and replacement models.

This year's intensive launch of models "In December this year, we will enter the full range of brand era." Ren Jianqiong said, "We hope Chevrolet can have everything from small cars to mid-to-low cars to mid-size cars, to SUVs and even some high-end sports cars, to young Chinese groups. At every stage of growth, a car suitable for him can be found in the Chevrolet series."

Previously, Chevrolet has already owned such models as Sail, Cruze, King Cheng, Le Wind, Captiva, and Spa. At the recent Shanghai Auto Show, Chevrolet booths were unveiled on numerous newly-listed heavy models. Through the release of "Transformers," Kemaluo and the Autobot Hornet appeared together, and Mai Ruibao started the world. In addition, Chevrolet introduced Kopaci's replacement products.

“In May and June, we will launch the new high-end sports performance car Ai Wei-ou. The hatchback and sedan models of this car have been released at the Paris Motor Show last year and the Detroit Auto Show at the beginning of this year. The launching ceremony in China will be scheduled for May 5th. Month." Ren Jianqiong said.

In the next four years, the product line has been comprehensively improved. Last year, Chevrolet’s cumulative sales in China have exceeded one million units. For this year’s intensive distribution of models, Ren Jianqiong said that by 2011, several new Chevrolet vehicles are scheduled to reach the end of the year, and according to The plan at that time also hoped that Chevrolet would launch a series of heavy-weight products in the five years after entering the Chinese market, and set off again for the second time.

For Chevrolet, 2011 has only just entered a threshold. "The full range of brands is just beginning to take shape, and the real full range of construction, I believe that in 2012 to 2015, in the next four years, Chevrolet will present to everyone a real full range of model camps." Ren Jianqiong stressed.