2007 is a good year for the Chinese tire industry. The entire industry not only maintains a rapid growth rate, but also has a prosperous production and sales and a simultaneous increase in profits. According to estimates by the China Rubber Industry Association, the total tire production in China last year reached 330 million, an increase of 18% over the previous year. Among them, the production of radial tires was 230 million, an increase of 28% over the previous year; the number of all-steel radial tires exceeded 50 million, an increase of 30% over the previous year; the number of semi-steel radial tires was 180 million, an increase of 26% over the previous year; The output of the tires dropped slightly.
According to industry analysts, the strong demand is still the main reason for the rapid growth of the Chinese tire industry. In 2007, domestic auto sales reached around 8.5 million units, a growth rate of nearly 21%. Coupled with the development of the road transport industry and the upgrading of the consumption structure, the demand for tires was strongly driven. In addition, the demand in the international market is also very impressive. Even under the unfavorable conditions of the export tax rebate rate and the increase in international trade friction, China’s tire exports still increase significantly, with exports exceeding 141 million, an increase of 27.3%.
Looking ahead to the 2008 tire market, industry experts analyzed that due to the unstable market balance, the rapid release of tire production capacity, the sharp rise in the prices of energy raw materials, and the adjustment of export tax rebate policies, the competition environment in the Chinese tire market will become more diverse and difficult to predict. The year 2008 will be faced with a year of mixed joys and worries.
Hi - domestic demand continues to be positive and international competitive advantages are obvious
According to forecasts of experts from the National Information Center, the growth rate of China's auto industry will be around 15% in 2008, and the production and sales of automobiles will exceed 10 million. From the perspective of new vehicles and tires needed for car ownership, the domestic tire market demand will continue to support the rapid development of China's tire industry, and is expected to increase by about 25%.
In addition, the international tire market in 2008 is still promising. As China's tire structural adjustment has achieved remarkable results, the radialization rate has reached about 70%, and the export tire structure has also undergone significant changes. From the past, it has shifted mainly from biased to mainly radial tires. Both the quality and added value of export tires have been improved. Significantly improved. In addition, tire prices at home and abroad are still different. Chinese tires have a higher price/performance ratio and still have considerable competitiveness in the international market. For example, the dual-ticket radial tire in Shanghai has entered the United States market. Overall, China will continue to maintain its status as a tire exporter.
Therefore, whether it is the domestic market or the international market, 2008 is still the year for the accelerated development of the Chinese tire industry.
Worryingly, the rapid expansion of production capacity in the previous period has brought about a more prominent contradiction between supply and demand. As a result of the rapid growth in investment in the past few years, the domestic tire production capacity has expanded rapidly and the consequences of excess production capacity are gradually emerging.
According to relevant experts' forecasts, the total demand for tires in 2010 was more than 300 million, including more than 210 million radial tires. In 2007, the national tire production reached 330 million, including 230 million radial tires. Exceeds demand forecast. Why then is there a basic balance between production and sales in 2007? The main reason lies in the rapid growth of tire exports in recent years. According to statistics of Tire Branch member companies, the tire export volume was 52.63 million in 2005, 81.55 million in 2006, and more than 110 million in 2007, an increase of 21.3%, 27.7%, and 29.6%, respectively, and the export volume accounted for the total output of member companies. 43%, 43%, 45%. The rapid increase in tire exports not only absorbed new production, but also eased the contradiction between supply and demand in the domestic market.
In this seemingly favorable situation, domestic, including foreign-funded tire companies in China continue to accelerate production growth. According to the investigation of the Tire Branch of the China Rubber Industry Association, the new round of tire capacity expansion is that there are more than 40 all-steel radial tire projects that have been put into operation or under construction, and the production capacity will exceed 70 million; about 30 more than half steel radial tire projects One, the production capacity will exceed 200 million. In 2008, 6 million new radial tires will be put on the market. All this indicates that the hidden dangers of China's tire overcapacity and the oversupply contradictions will be further highlighted, and the tire market competition will become more intense.
Worries - More and more trade frictions, hidden crisis in export markets China's tires are exported in large quantities, and trade frictions with importing countries are increasing. At present, Brazil, Peru, Egypt, Turkey, South Africa, India and the United States have launched anti-dumping investigations on Chinese tires. At the same time, there are more and more foreign technical trade barriers. According to relevant media reports and information disclosure, Xiamen Port and Ningbo Port have received Chinese export tires that have been returned by the European Union and Germany due to excessive banned/limited substance content. About 28 countries have issued 51 technical regulations, standards and conformity assessment procedures for tires, which will have a certain impact on China’s tire exports and threaten export growth.
Worryingly, raw material and energy prices have risen and the impact of macroeconomic policies has been increased. Tire production costs have continued to rise due to a combination of factors such as energy, rubber and other raw materials, transportation costs, interest on bank loans, and appreciation of the renminbi. According to statistics of Tire Branch member companies, in recent years, the average production cost of tire companies has increased by about 30% each year. Chinese tires are gradually losing the advantage of low-cost competition in the international market, and their international competitiveness will be weakened.
In 2008, the national monetary tightening, especially the export tax rebate adjustment policy introduced in 2007, will delay the export of tires this year. On the one hand, despite the adjustment of import tariffs on natural rubber, the main raw material for tire manufacturing, tariffs have remained high and prices have been fluctuating at high levels. On the other hand, the tax rebate for tire exports has been lowered, and the appreciation of the renminbi has resulted in tires with very low profits. In the industry, the sales profit rate is only about 3%, and the impact is predictable. The CEO of a tire company revealed that the tire export business is now difficult to do. The company’s original 70% of its tires are exported all over the world and this year it is intended to reduce it to 50%. Therefore, China’s tire exports face a dilemma, either raising prices or weakening the original low-cost competitive advantage, or turning to domestic sales to increase pressure on the domestic market.
Faced with the ever-changing international and domestic market conditions and many unfavorable factors, Chinese tire companies must focus on transforming their growth methods, pay more attention to improving their independent innovation capabilities, optimize and upgrade their product mix, increase energy conservation and environmental protection, and vigorously implement brand strategies to effectively promote Chinese tires. The overall quality and core competitiveness of the industry have pushed the development of Chinese tires to a higher level.
According to industry analysts, the strong demand is still the main reason for the rapid growth of the Chinese tire industry. In 2007, domestic auto sales reached around 8.5 million units, a growth rate of nearly 21%. Coupled with the development of the road transport industry and the upgrading of the consumption structure, the demand for tires was strongly driven. In addition, the demand in the international market is also very impressive. Even under the unfavorable conditions of the export tax rebate rate and the increase in international trade friction, China’s tire exports still increase significantly, with exports exceeding 141 million, an increase of 27.3%.
Looking ahead to the 2008 tire market, industry experts analyzed that due to the unstable market balance, the rapid release of tire production capacity, the sharp rise in the prices of energy raw materials, and the adjustment of export tax rebate policies, the competition environment in the Chinese tire market will become more diverse and difficult to predict. The year 2008 will be faced with a year of mixed joys and worries.
Hi - domestic demand continues to be positive and international competitive advantages are obvious
According to forecasts of experts from the National Information Center, the growth rate of China's auto industry will be around 15% in 2008, and the production and sales of automobiles will exceed 10 million. From the perspective of new vehicles and tires needed for car ownership, the domestic tire market demand will continue to support the rapid development of China's tire industry, and is expected to increase by about 25%.
In addition, the international tire market in 2008 is still promising. As China's tire structural adjustment has achieved remarkable results, the radialization rate has reached about 70%, and the export tire structure has also undergone significant changes. From the past, it has shifted mainly from biased to mainly radial tires. Both the quality and added value of export tires have been improved. Significantly improved. In addition, tire prices at home and abroad are still different. Chinese tires have a higher price/performance ratio and still have considerable competitiveness in the international market. For example, the dual-ticket radial tire in Shanghai has entered the United States market. Overall, China will continue to maintain its status as a tire exporter.
Therefore, whether it is the domestic market or the international market, 2008 is still the year for the accelerated development of the Chinese tire industry.
Worryingly, the rapid expansion of production capacity in the previous period has brought about a more prominent contradiction between supply and demand. As a result of the rapid growth in investment in the past few years, the domestic tire production capacity has expanded rapidly and the consequences of excess production capacity are gradually emerging.
According to relevant experts' forecasts, the total demand for tires in 2010 was more than 300 million, including more than 210 million radial tires. In 2007, the national tire production reached 330 million, including 230 million radial tires. Exceeds demand forecast. Why then is there a basic balance between production and sales in 2007? The main reason lies in the rapid growth of tire exports in recent years. According to statistics of Tire Branch member companies, the tire export volume was 52.63 million in 2005, 81.55 million in 2006, and more than 110 million in 2007, an increase of 21.3%, 27.7%, and 29.6%, respectively, and the export volume accounted for the total output of member companies. 43%, 43%, 45%. The rapid increase in tire exports not only absorbed new production, but also eased the contradiction between supply and demand in the domestic market.
In this seemingly favorable situation, domestic, including foreign-funded tire companies in China continue to accelerate production growth. According to the investigation of the Tire Branch of the China Rubber Industry Association, the new round of tire capacity expansion is that there are more than 40 all-steel radial tire projects that have been put into operation or under construction, and the production capacity will exceed 70 million; about 30 more than half steel radial tire projects One, the production capacity will exceed 200 million. In 2008, 6 million new radial tires will be put on the market. All this indicates that the hidden dangers of China's tire overcapacity and the oversupply contradictions will be further highlighted, and the tire market competition will become more intense.
Worries - More and more trade frictions, hidden crisis in export markets China's tires are exported in large quantities, and trade frictions with importing countries are increasing. At present, Brazil, Peru, Egypt, Turkey, South Africa, India and the United States have launched anti-dumping investigations on Chinese tires. At the same time, there are more and more foreign technical trade barriers. According to relevant media reports and information disclosure, Xiamen Port and Ningbo Port have received Chinese export tires that have been returned by the European Union and Germany due to excessive banned/limited substance content. About 28 countries have issued 51 technical regulations, standards and conformity assessment procedures for tires, which will have a certain impact on China’s tire exports and threaten export growth.
Worryingly, raw material and energy prices have risen and the impact of macroeconomic policies has been increased. Tire production costs have continued to rise due to a combination of factors such as energy, rubber and other raw materials, transportation costs, interest on bank loans, and appreciation of the renminbi. According to statistics of Tire Branch member companies, in recent years, the average production cost of tire companies has increased by about 30% each year. Chinese tires are gradually losing the advantage of low-cost competition in the international market, and their international competitiveness will be weakened.
In 2008, the national monetary tightening, especially the export tax rebate adjustment policy introduced in 2007, will delay the export of tires this year. On the one hand, despite the adjustment of import tariffs on natural rubber, the main raw material for tire manufacturing, tariffs have remained high and prices have been fluctuating at high levels. On the other hand, the tax rebate for tire exports has been lowered, and the appreciation of the renminbi has resulted in tires with very low profits. In the industry, the sales profit rate is only about 3%, and the impact is predictable. The CEO of a tire company revealed that the tire export business is now difficult to do. The company’s original 70% of its tires are exported all over the world and this year it is intended to reduce it to 50%. Therefore, China’s tire exports face a dilemma, either raising prices or weakening the original low-cost competitive advantage, or turning to domestic sales to increase pressure on the domestic market.
Faced with the ever-changing international and domestic market conditions and many unfavorable factors, Chinese tire companies must focus on transforming their growth methods, pay more attention to improving their independent innovation capabilities, optimize and upgrade their product mix, increase energy conservation and environmental protection, and vigorously implement brand strategies to effectively promote Chinese tires. The overall quality and core competitiveness of the industry have pushed the development of Chinese tires to a higher level.
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