Recently, a message broke the silence of China's tire industry in the past - China's tire industry's first industry access standards are brewing.
Under the entrustment of the Ministry of Industry and Information Technology, the China Rubber Industry Association is organizing the research and development of the " conditions for the entry of the tire industry " (hereinafter referred to as the "access conditions"). According to the reporter’s understanding, “Entry Conditions†will regulate the overall production capacity of the tire industry through specific requirements for tire product quality, tire manufacturing energy and resource consumption, as well as water pollution and air pollution.
On July 30, a number of people from the China Rubber Industry Association said in an interview with reporters that the conditions for entry conditions will be finalized after the consultation process is finalized, and the time for official promulgation is still uncertain.
Industry insiders believe that the “access conditions†will effectively restrain the low-level redundant construction of the tire industry and prevent and control overcapacity to a certain extent. At the same time, a large number of Chinese tire companies will face the test of life and death. The big reshuffle of the tire industry has been on the verge of a few years, and a new industrial structure will be formed.
Ready to go
“The “access conditions†are still being revised and discussed at this stage.†The reporter confirmed the above news from Cai Weimin, secretary general of the tire branch of the China Rubber Industry Association.
It is understood that after the issuance of the “Entry Conditionsâ€, an online announcement will be adopted. The local tire industry will be approved by the local industry and credit department and reported to the Ministry of Industry and Information Technology. By then, the Ministry of Industry and Information Technology will organize industry experts to press the “Tire Manufacturer Entry Noticeâ€. "The contents of the approval. Tire companies that eventually entered the announcement can enjoy national policies and banks and other support.
"Through the inspection of relevant departments of the state, tyre enterprises that have passed various indicators such as energy consumption and emission values ​​of tyre enterprises will enter the announcement, and those that are not qualified shall be rectified or eliminated." For specific details of the "admission conditions", the China Rubber Industry Association Zhao Wenquan, director of the Technical and Economic Committee, did not disclose more.
As for the specific implementation time of the “Entry Conditions,†Zhao Wenquan stated: “After the amendments and discussions have been made to determine the details, the Ministry of Industry and Information Technology will issue a draft for consultation. As to when it can be formally implemented, it cannot be determined.â€
“Improve industrial concentration and speed up industrial restructuring is one of the original intentions of the formulation of “access conditions.†Zhao Wenquan believes that this is the first time the country has established a tire entry standard, which has significant impact on the Chinese tire market environment and the company’s living environment. Impact.
Life and Death
The implementation of the "Entry Conditions" does not put too much pressure on foreign companies that have already established factories in China. "This has no impact on our company. We have already passed the environmental assessment and established three factories." An insider of Hankook Tire's China headquarters told reporters.
“After the introduction of the policy, for our small-scale tire enterprise, it is simply a 'death verdict.' The transformation requires a cost investment, this is not a small number.†Shandong Dongying, a tire company owner reluctantly told reporters that "In the past two years, the tire market has become more and more difficult to do. It is not enough. I am ready to sell the company."
At present, China's tire companies are still at the low end of the imitation stage, the independent brand tire companies do not have the core technology. "In addition to several large-scale self-owned brand enterprises such as exquisite tires and triangular tires, there are more small and medium-sized independent brands that have relatively weak survivability and rely on imitation for many years." The above-mentioned industry believes that the tire admission policy has been introduced. After that, it means that tire companies' production capacity and product quality requirements will be further improved, and this part of tire companies will be eliminated.
“At present, the share of foreign-owned tire brands in the Chinese tire market exceeds 80% for consecutive years, and it occupies an absolutely dominant position. Except for low-end models such as mini-vehicles, it is possible to use their own brands, and tires of other models are occupied by foreign brands.†Industry veterans have stated that the independent tire brands cannot enter the supporting production lists of German, U.S., Japanese, and other world-class automobile manufacturers, relying mainly on OEMs, export markets, and maintenance replacement markets.
But what is serious is that the external market environment is often difficult to control, and long-term dependence on exports to maintain a stable economic model is also difficult to sustain development. Instead of waiting for the market to be forced, companies should take the initiative to change the extensive management of relying on investment, policy support, and price war, and actively increase the company's R&D and manufacturing capabilities, and improve product competitiveness.
“This is the only way for the tire industry in China to become bigger and stronger.†According to industry insiders.
To regulate the development of the tire industry, it is imperative to adjust structural overcapacity.
At present, China's tire industry has the problems of weak technological innovation capability, unreasonable product structure, and structural excess production capacity. At the same time, the fluctuation of the price of natural rubber has risen. As a result, corporate costs have continued to rise and business operations have become more difficult.
“There are currently more than 300 tire companies that have passed the national 3C certification. In addition, many small and medium-sized tire companies that have not passed certification are also in production.†Zhao Wenquan said, “As the investment is overheated, the current tire industry has a structural excess capacity, low profile. Too many tires and too few high-grade tires."
According to public information, in the first half of 2012, the output of rubber tires in Shandong alone reached 170 million, an increase of 22.94% year-on-year. Among them, mainly the growth of low-end tire products.
“The phenomenon of small and complex self-owned brands in the tire industry is very prominent. There are only 300 companies that manufacture tires in the Dongying area of ​​Shandong Province.†A tire industry veteran told reporters, “These are currently no R&D processes and rely solely on imitation of foreign capital. The tire tread pattern, rolling power, braking and handling performance parameters of the brand tires are manufactured and manufactured, including some domestic top-ranking large-scale self-owned brand tire companies, and their R&D capabilities are also in an initial state.â€
The industry generally believes that under the background of the country's adjustment of its economic structure, elimination of outdated production capacity, and governance environment, the key to the development of the tire industry is not the increase in output, but rather the upgrading of product quality and quality, adjustment of products and industrial structure, and transformation of growth. the way. "Improvement of industry access conditions is only the first step."
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