“Our automotive air-conditioning market is doing well this year. Compared with last year, sales have more than doubled. However, compared with the growth rate in previous years, this year's growth rate is still relatively low. Our target for this year is expected to be this year. This is a six-fold increase from last year. It now appears that it is impossible to achieve this goal within the last month.†This is the December 1, Mr. Liu Heping, general manager of Beijing Automobile Joint Auto Parts Trading Co., Ltd.
"This year's market situation is not very optimistic. Although sales volume continues to increase, but compared with our factory's production capacity, the market this year has declined to a certain extent." Mr. Luo Yunjun, Assistant to General Manager of Guangzhou Lean Air Conditioning Co., Ltd. appeared a little bit depressed.
Mr. Luo is equally depressed with Mr. Luo Yueyang, the country's largest automotive air conditioning plant. On October 21st, China's largest automotive air conditioning production plant and listed company Yueyang Hengli Air Conditioning Co., Ltd. issued a loss announcement in the third quarter of this year, which at the time caused the automotive air-conditioning industry to be shocked and profoundly rethinked. From late October to December, Yueyang's market conditions and stock trends are not optimistic.
However, Tao Xiulian, general manager of a Shanghai Auto Parts Co., Ltd. expressed satisfaction with the market this year, saying that his company mainly produces various automotive air-conditioning accessories, condensers, evaporation boxes, water tanks, etc., mainly due to the replacement of parts and to consumers Automotive air-conditioning manufacturers supply, rather than to vehicle manufacturers to do car air-conditioning support, so the market is still quite good, compared with last year, this year's growth rate is expected to reach 120%.
Why are you happy?
Wang Yi, a consulting company in Hubei, which has been paying attention to the auto parts market for many years, analyzed the reasons for the poor market: On the one hand, the entire auto market is in a downturn this year, the entire vehicle is continuously reducing prices, and the price of parts and components has to be adjusted accordingly. The degree of adjustment, in this way, will inevitably affect the annual benefits; On the other hand, the competition among auto air-conditioning manufacturers is becoming more and more fierce, while the entire market left for domestic companies is getting smaller and smaller, because the international auto parts manufacturers More and more people are entering China.
After the car air-conditioning repairs and replacements, there was an opportunity for business opportunities on the market, which was corroborated by Liu Heping, General Manager of China United Auto Parts. According to Mr. Liu, this year's car air conditioners in the market is not so good, the sales have more than double the growth, there are two main factors: First, because the agent is Japan Seiko, Denso, Hitachi, The famous automobile OEM factories such as Mitsubishi Electric have excellent quality, but due to lack of product branding fees, the prices are relatively low, which can save consumers a considerable part of the cost, so they are welcomed by the market; Second, the brand effect of Zoomlion becomes gradually Scale has a considerable influence on the aftermarket service of auto parts. Consumers will be preferred when replacing components. Currently, more than 20 monopoly companies have been established in large and medium-sized cities such as Liaoning, Guangdong, Hunan, Shanghai and Sichuan. shop.
Where is the market opportunity?
At present, China’s auto air-conditioning market has just started. Compared with the heated competition for home air conditioners, auto air-conditioning is still in the development phase, while the annual growth rate of small cars in China is as high as 30%. This rapid growth rate is bound to drive the rapid development of automotive air-conditioning. increase.
It is understood that so far, China's automotive air-conditioning compressor part is completely dependent on imports, the localization of automobile air-conditioning production and production will become a new profit growth point in the air-conditioning industry. At present, many domestic air-conditioner manufacturers are eyeing the automotive air-conditioning market and coveting it for a long time. Midea, Haier, Gree and other domestic air-conditioning giants are also developing the development and production of related component products. It can be foreseen that, as home appliance manufacturers enter the field of automotive TV and audio, as the new profit source pursued by the future air-conditioner manufacturers, the battle for the market for car air conditioners will start soon.
With regard to the problem of the gradual entry of extra-curricular funds into the automotive air-conditioning market, Shen Yuyang, Assistant General Manager and Marketing Manager of the Compressor Division of Zhejiang Zhongshi Industry (Group) Co., Ltd., said that the current competition in the automotive air-conditioning market should have been relatively fierce. At the same time, profits are gradually being diluted, but the market space still exists. The key is to look at which part of the automotive air conditioner market. For example, the automobile air-conditioning factory, such as Zhongbao, is currently supporting auto manufacturers such as Shenlong Fukang, Beiqi Foton, Hangzhou Dongfeng, Hafei, and Wanfeng. Due to order production, the market share is basically stable, but The supporting production of this market is close to saturation, and the requirements of automakers are becoming more and more stringent, so it is very difficult for industry capital to enter, but it should be said that if it cuts into the market service industry and new high-tech products after air conditioning, it should be said There is also room for development.
Where will the market go?
In 2004, the sales growth of the domestic auto air-conditioner industry is expected to exceed 35%, and the market demand will exceed 3.3 million units. At the same time, the production enterprises of auto air-conditioning are also increasing. In 2004, more than 260 enterprises producing auto air-conditioning were established. The competition between them will further intensify. According to relevant personages of China Association of Automobile Air Conditioning, China's future automobile air conditioning will develop in the following directions:
First, automatic air conditioning will be widely popularized. Automatic air-conditioning can use the computer to determine the air conditions inside and outside the car, sunshine, speed and engine water temperature, and can automatically adjust the temperature, humidity, air volume, wind direction. Automatic defrosting and noise-reducing new automotive air-conditioning systems are expected to reach 80% or more of fully automatic air-conditioners in high-end passenger cars in the next 3 to 5 years.
The second is that scroll compressors and electric compressors will be more developed. Rotary vane compressors will occupy the mini-vehicle market due to their relatively low cost, and the use of electric compressors is the best way for new electric vehicles such as electric vehicles, fuel cell vehicles, and hybrid drives.
Third, the air conditioner power consumption is further reduced. No matter from any angle such as environmental protection, energy saving, reducing the impact on vehicle dynamics, and reducing the cost of air-conditioning equipment, minimizing air-conditioning power consumption is the future direction of development.
Fourth, the air-conditioning market will be further subdivided. At present, the air-conditioner penetration rate of trucks and some special vehicles is still not high, and there are relatively few air-conditioner production companies that provide such vehicles. As the awareness of auto manufacturers and users in this area is gradually strengthened, their requirements for this type of automotive air conditioning will gradually increase.
Fifth, the formation of professional supporting production, and improve the market space after maintenance. Under the premise of product quality assurance, price has become a key factor influencing consumers' decision. As the product prices of 4S stores are too high, specialized post-market supporting services will form a huge market in the automobile society.
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