In 2013, the scale of China's auto after-sales service market has exceeded 450 billion yuan, and it is expected that the entire after-sales service market will exceed 766 billion yuan in 2015. The automotive aftermarket is emerging as an emerging growth point in the entire industry chain.
Industry insiders pointed out that 2014 will be the year for the reshuffling of the automotive aftermarket. Companies with the advantages of capital, technology, and management will gradually make efforts, and the development of the automotive aftermarket will become more standardized, among which brands that can reflect the differentiated service concept will It is likely to come to the fore in the post-market chaos.
Market observers stressed that China’s vehicle ownership has exceeded 100 million vehicles. Behind this figure is a huge after-sales service demand. This demand itself is differentiated, so it is particularly critical that post-market brands establish a differentiated service concept.
According to a professional auto complaints website, complaints concerning only service issues in the first half of last year accounted for 20.52% of the total complaints. In addition, 30.78% of vehicle owners complained about quality and service at the same time, indicating that 51.30% of complaints involved service problems. Behavioral complaints accounted for 15.76%, making it the most prominent service complaint.
Article original title: China's auto after-sales service market exceeds 450 billion yuan
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